87.0 million
active Etsy buyers
As of June 30, 2026, Etsy reported 86.969 million active buyers on its marketplace, measured over the prior 12 months.
Source: Etsy's second-quarter 2026 reporting, published August 5, 2026Data date: June 30, 2026The Witchy Gypsy reference desk
Etsy Marketplace Statistics
Current figures on buyers, sellers, sales, and shopping habits for writers, makers, and curious kindred spirits.
Updated October 14, 2026
A clear view of a creative marketplace.
This page gathers the latest published Etsy marketplace figures in one place. Each number links to Etsy's own reporting, so it can be checked, quoted, and cited without relying on rumor or recycled roundups.
The figures below refer to Etsy's core marketplace. They do not combine results from other companies previously owned by Etsy, which keeps the reference useful for anyone looking specifically at Etsy sellers and shoppers.
The numbers
Etsy marketplace at a glance
5.7 million
active Etsy sellers
As of June 30, 2026, Etsy reported 5.706 million active sellers on its marketplace, measured over the prior 12 months.
Source: Etsy's second-quarter 2026 reporting, published August 5, 2026Data date: June 30, 2026$2.58 billion
Etsy marketplace sales volume in one quarter
Etsy marketplace gross merchandise sales, the value of items sold before shipping fees and net of refunds, totaled $2.582892 billion in the second quarter of 2026.
Source: Etsy's second-quarter 2026 reporting, published August 5, 2026Data date: Quarter ended June 30, 202647%
of Etsy marketplace sales came through the app
In the second quarter of 2026, Etsy said its mobile app drove about 47% of total gross merchandise sales.
Source: Etsy's second-quarter 2026 reporting, published August 5, 2026Data date: Quarter ended June 30, 2026$124
sales per active buyer over 12 months
Etsy reported $124 in gross merchandise sales per active buyer over the trailing 12 months, up 2.8% from a year earlier.
Source: Etsy's second-quarter 2026 reporting, published August 5, 2026Data date: Quarter ended June 30, 20267.5%
year-over-year marketplace sales growth
Etsy marketplace gross merchandise sales grew 7.5% from the comparable quarter a year earlier, based on Etsy’s marketplace-only comparison.
Source: Etsy's second-quarter 2026 reporting, published August 5, 2026Data date: Quarter ended June 30, 2026What the figures show
Large enough for reach, personal enough for the unusual.
Etsy remains a substantial marketplace for original, handmade, vintage, and creative goods. The active-buyer and active-seller figures show both the scale of the audience and the breadth of the maker community serving it.
Shopping is not limited to one place or one moment. With nearly half of Etsy marketplace sales flowing through the app in late 2025, a discovery can easily turn into a purchase while a shopper is out in the world, scrolling at home, or returning to a saved idea.
For independent fashion and gift businesses, the most useful lesson is simple: distinctive pieces need a clear story. Marketplace scale brings attention, but a recognisable point of view is what gives someone a reason to choose one maker over another.
Sources and method
How this reference is kept useful.
Primary source
All figures on this page come from Etsy's second-quarter 2026 financial reporting, published August 5, 2026. The figures cover the quarter ended June 30, 2026, with selected measures reported over the preceding 12 months.
Read Etsy's second-quarter filingMethod
Only figures stated by Etsy for its core marketplace are included. Each statistic names its reporting date, and this page will be checked when Etsy publishes material new marketplace results.
Last reviewed: October 14, 2026.
Cite this page
Suggested citation: The Witchy Gypsy. “Etsy Marketplace Statistics: Buyers, Sellers and Sales.” Updated October 14, 2026. https://thewitchygypsy.com/etsy-marketplace-statistics
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