86.5 million
active Etsy buyers
At the end of the fourth quarter of 2025, Etsy reported 86.5 million active buyers on its marketplace.
Source: Etsy, published February 19, 2026Data date: December 31, 2025The Witchy Gypsy reference desk
Etsy Marketplace Statistics
Current figures on buyers, sellers, sales, and shopping habits for writers, makers, and curious kindred spirits.
Updated September 15, 2026
A clear view of a creative marketplace.
This page gathers the latest published Etsy marketplace figures in one place. Each number links to Etsy's own reporting, so it can be checked, quoted, and cited without relying on rumor or recycled roundups.
The figures below refer to Etsy's core marketplace. They do not combine results from other companies previously owned by Etsy, which keeps the reference useful for anyone looking specifically at Etsy sellers and shoppers.
The numbers
Etsy marketplace at a glance
5.6 million
active Etsy sellers
At the end of the fourth quarter of 2025, Etsy reported 5.6 million active sellers on its marketplace.
Source: Etsy, published February 19, 2026Data date: December 31, 2025$10.4607 billion
Etsy marketplace sales volume
Etsy marketplace gross merchandise sales, the value of items sold through Etsy before certain adjustments, totaled $10.46 billion in 2025.
Source: Etsy, published February 19, 2026Data date: Year ended December 31, 202546%
of Etsy marketplace sales came through the app
In the fourth quarter of 2025, Etsy said its app represented about 46% of Etsy marketplace gross merchandise sales.
Source: Etsy, published February 19, 2026Data date: Quarter ended December 31, 202517.2 million
gross buyer additions in one quarter
Etsy acquired 6.8 million new buyers and reactivated 10.4 million buyers during the fourth quarter of 2025.
Source: Etsy, published February 19, 2026Data date: Quarter ended December 31, 20255.9 million
habitual Etsy buyers
At the end of 2025, Etsy reported 5.9 million habitual buyers on a trailing twelve-month basis.
Source: Etsy, published February 19, 2026Data date: December 31, 2025What the figures show
Large enough for reach, personal enough for the unusual.
Etsy remains a substantial marketplace for original, handmade, vintage, and creative goods. The active-buyer and active-seller figures show both the scale of the audience and the breadth of the maker community serving it.
Shopping is not limited to one place or one moment. With nearly half of Etsy marketplace sales flowing through the app in late 2025, a discovery can easily turn into a purchase while a shopper is out in the world, scrolling at home, or returning to a saved idea.
For independent fashion and gift businesses, the most useful lesson is simple: distinctive pieces need a clear story. Marketplace scale brings attention, but a recognisable point of view is what gives someone a reason to choose one maker over another.
Sources and method
How this reference is kept useful.
Primary source
All figures on this page come from Etsy's fourth-quarter and full-year 2025 results, published February 19, 2026. The results cover the year ending December 31, 2025, with selected marketplace measures reported for the final quarter.
Read Etsy's full resultsMethod
Only figures stated by Etsy for its core marketplace are included. Each statistic names its reporting date, and this page will be checked when Etsy publishes material new marketplace results.
Last reviewed: September 15, 2026.
Cite this page
Suggested citation: The Witchy Gypsy. “Etsy Marketplace Statistics: Buyers, Sellers and Sales.” Updated September 15, 2026. https://thewitchygypsy.com/etsy-marketplace-statistics
Looking for pieces with a little more story? Explore The Witchy Gypsy collection.